Sensient Cosmetic Technologies (Booth 229) has noticed a shift in consumer trends in the personal care market, specifically in the color cosmetic and skin care sub-segments. 
 
The level of brand innovation for new skin care products outpaced the level of innovation in the color cosmetic market. In many regions, the line between color cosmetics and skin care started to blur. Focus on hair care grew and with it, consumer’s desire for beauty products considered natural, safe and effective. Brands and third-party manufacturers were looking for innovative textures that they could incorporate into new launches.
 
Over the past three years, Sensient has enhanced its centers of excellence and has created an A La Carte program that gives them the ability to develop tailor-made solutions for brands and third-party manufacturers. Sensient strives to work with customers throughout their development cycle, gaining trust and building partnerships. 

Now, the company is rolling out a new website. Sensient Beauty’s goal is to provide products and expertise in multi-sensorial beauty and personal care applications and to be partners with its customers, driven by the Art of Innovation.
 
Click here to go to the new website.